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This web page zoomid.com states the following, "IS SOLD ON OUR JACKETS." Our analyzers viewed that the webpage also said " WE MAKE IN 3 WEEKS." The Website also said " Customize popular styles from your school. Choose school specific patches - letters and mascots. See what other kids have ordered. Discounts starting at 12 pieces. Free design help - No setup charges. After your order is submitted, we manually review it. We then send you an order proof. This allows you to confirm the jacket is just the way you want it. Once approved, we deliver your order in 4 weeks. Not sure of your size?." The website's header had letterman jackets as the most important search term. It is followed by varsity jackets, letter jackets, and varsity letterman jackets which isn't as ranked as highly as letterman jackets. The next words they used was letterman varsity jackets. award letters was included but might not be viewed by search parsers.